I'm a designer, brand builder, and experience maker located in Pittsburgh, Pennsylvania. I’ve helped shape e-commerce, promotional content, and design systems for Kroger and American Eagle Outfitters as well as brand identities and consumer products for established retail brands. My work sits at the intersection of brand, retail, digital, and storytelling.
One of the largest grocery retailers in the U.S. I created digital marketing and mobile-first creative that supported the customer journey across weekly homepage promotions, landing pages, splash screens, product discovery, app and seasonal experiences. Partnering daily with copywriters, project coordinators and key stakeholders the work drove increased shopping cart adds and customer retention.
2025 Back to School & Halloween Campaigns
Kroger
AEO is a global apparel brand recognized for its denim heritage and trend-driven campaigns. As a contract designer supporting the Spring 2026 campaign season, I developed weekly digital creative across email, homepage, and app screens that helped extend the brand's initiatives and seasonal storytelling. The work blended brand photography, motion design, promotional messaging, and talent-driven content.
American Eagle Outfitters
Formerly, CSS Industries, a leading manufacturer of seasonal consumer products for major retailers nationwide. I led the creative direction and development of licensed Valentine collections. The work included classroom exchange cards and novelty products while balancing brand stewardship, licensing requirements, and market trends. I also led the evolution of the Studio 2/14 product line, introducing new creative concepts, typography, and editorial approaches. Working closely with independent artists and studios, I helped shape a contemporary and inclusive product experience that resonated with buyers and consumers.
IG Design Group
Working closely with Lisa Frank and her team, I designed a collection of meditative coloring books featuring the brand's signature characters, vibrant color palettes, and intricate pattern work. Contributions included cover design, and interior page layouts. I also developed licensed beauty products by creating custom repeat patterns and production artwork for a line of cosmetic brushes distributed by Glamour Dolls.